With the assistance of Sway, Inc., Sara Lee posted videos to social communities that target cooking enthusiasts to promote www.totalmealsonline.com – a web site dedicated to engaging consumers with Sara Lee brands by promoting simple cooking recipes using Sara Lee products. Sara Lee's short video clips of chefs demonstrating recipes for tailgating get-togethers were uploaded to Shoutlet and displayed in a video podcast player.
The player was then embedded into niche social communities to generate brand engagement, reach the target audience, and drive traffic to www.totalmealsonline.com. Creating this podcast campaign through Shoutlet's turnkey podcast utility reduced time and produced measurable results for Sara Lee.
eBay's Shop Victoriously campaign included
creating online engagement with the auction site's television
commercials. Shoutlet was used to syndicate a video podcast comprised
of eBay promotional spots. The podcast feed, housed in a Shoutlet video
podcast player, was syndicated to a social community made up of eBay's
target audience.
Learn more about Shoutlet's video distribution features, which make it simple for any Shoutlet user to syndicate videos to free video–sharing sites, blogs, social network profile pages, and more.
Victoria University of Wellington
Uses Mediasite as a platform for capturing and delivering lectures and training to students and staff
Te Manu Aute
Leading edge initiative in Northland, NZ using Mediasite to provide schools and the wider e-Community with flexible learning and virtual instruction.
Institute of Chartered Accountants Australia
Using Mediasite to deliver training to accountants
Videosurgery.com
Using Mediasite to deliver live and on demand surgical webcasts and conference archives
TAFE Queensland
Using Mediasite to build online courses within Queensland TAFE
Royal Australian & New Zealand College of Radiologists
Using Mediasite to capture content at Annual Scientific Meetings to deliver as part of their e-Learning program
Australian College of Health Service Executives
Using Mediasite to webcast conferences and breakfast sessions to health executives across Australia & NZ
Waikato District Health Board
Using Mediasite to broadcast Grand Rounds and Clinical Lectures
Massey University
Using Mediasite as a platform for capturing lectures and training for students and staff. Using Mobile solution to enable capture anywhere, anytime.
Consumer Link (part of Colmar Brunton)
Using Mediasite for training research staff in remote locations. Click here to see a case study.
3eep
Leading sports and social network delivering a global media platform, using Viostream for online video streaming
One Image
Innovative online archive manager and document image scanning company is provisioning online video using Viostream as a core competency.
Seven Dimensions
Leading interactive video learning company using Viostream for online video tutorials.
Video Messenger
The specialist in the production of online promotional videos is using Viostream to enhance its online video capabilities and end user experience.