Audience Engagement | JPL Media

Case Study: How ARC APAC Used Snapsight to Make its Medical Event Easier to Follow

Julian Lefebvre — Wed, 28 May 2025 08:05:34 +0000

At a Glance

Conference: ARC APAC Summit 2025

Organised by: ARC, Sheba Medical Center (Israel)

Managed by: ICMS

Location: Melbourne, Australia

Attendees: 300+ healthcare professionals

Sessions: 20+

Snapsight features used: Real-time transcription & summarization

Adoption rate: 40%

Try Snapsight at your healthcare event

As the authorised adoption partner for Snapsight – we were honoured to work alongside ICMS Australia – the team behind the ARC APAC Summit held in March in Melbourne. The organisers weren’t looking for bells and whistles. They wanted substance. Something that could actually help make their content-heavy healthcare conference easier to follow, digest, and remember.

Hosted by Sheba Medical Center, Israel’s leading medical innovation hub, and managed by ICMS, ARC APAC 2025 was the first of its kind in the region. A brand-new chapter of ARC’s global movement to bring together scientists, clinicians, technologists, and health leaders to drive real transformation.

And this one had a sharp focus: Transforming Healthcare by Fostering Innovation.

Why Snapsight?

ARC APAC didn’t want AI for the sake of it. They wanted a tool that made a real difference. In a field where a single word, usually one with up to seven syllables, can shift the meaning of an entire sentence, accuracy wasn’t optional. It was essential.

Snapsight offered exactly that.

With real-time transcription and summarization powering 20+ sessions, attendees could absorb insights on the spot, without struggling to keep up with fast-paced, jargon-heavy discussions. For many, this was the first time they’d seen technology like this in action.

In an Australian event market that isn’t always quick to adopt new tech, ARC APAC stood out.

The challenge: Medical content is no joke.

Scientific and medical conferences are dense. Between the long technical terms and high ticket prices, attendees expect to walk away with value, and fast.

But transcribing live medical talks isn’t easy. Terms are complex, pronunciation varies by region, and content often shifts gears mid-session.

That’s where our AI stepped up. Not just transcribing what was said, but summarizing it meaningfully in real time, without skipping a beat.

This wasn’t about flashy demos but clarity. About helping people focus on the conversation, not just the screen.

The result

By the end of the summit, 40% of attendees had used Snapsight. Not because it was promoted, but because it helped.

People stayed more engaged. Took better notes. Understood more. Clinicians, tech founders, or researchers, Snapsight gave them space to focus on what mattered, without falling behind.

The ARC team summed it up simply:

“Your partnership helped create powerful conversations, spark new connections, and shape the future of healthcare. Whether it was on stage, in the networking rooms, or behind the scenes, your presence made a real difference.”

Attendees didn’t need to say much. They stayed present. Heads up, not buried in notebooks. The shift was clear.

What’s next

With ARC APAC wrapped, we’re now gearing up for the next chapter:

ARC Global Summit in Tel Aviv | 9-11 September 2025

“This is just the beginning. We look forward to continuing our collaboration and working together to drive even greater impact in the future. We also invite you to join us at the ARC Summit in Tel Aviv from 9-11 September 2025, where we will take these conversations to a global stage.”

A bigger audience. Broader conversations. More languages, more expectations. Snapsight will be right there in the thick of it, ready to keep healthcare content just as clear, useful, and accessible.

Medical events aren’t TED Talks. They’re tougher.

Make your complex sessions easier to understand in real time.

Try Snapsight at your healthcare event

Integrating Real-Time Content Summarization in Your Event Strategy

Julian Lefebvre — Tue, 28 Jan 2025 23:10:53 +0000

Event organizers face a constant challenge: helping attendees capture and retain valuable information from sessions. When participants focus on taking notes, they miss key moments of presentations and discussions. When they focus on listening, they struggle to remember important details later.

Real-time content summarization changes this dynamic. These tools capture and process live discussions, presentations, and Q&A sessions as they happen. This means attendees can stay focused on speakers and conversations while maintaining access to key points and insights.

Events using real-time content summarization report 40% higher engagement rates and see 65% of attendees referring back to session content within 30 days. This practical impact on both immediate engagement and long-term value makes summarization a key consideration for modern event planning.

Why Real-Time Matters

The timing of content delivery shapes how people use information. Traditional post-event summaries often arrive too late to be useful. By then, attendees have moved on to other priorities, and valuable insights get buried in email inboxes.

Real-time content summarization creates immediate value in several ways:

Active Participation: When attendees don’t worry about note-taking, they ask better questions and contribute more meaningfully to discussions. They process information in the moment instead of frantically writing everything down.

Quick Application: Participants can use insights from morning sessions in afternoon workshops. They spot connections between different talks and build on ideas while they’re still fresh.

Better Networking: With key points automatically captured, attendees spend break times discussing ideas instead of reviewing their notes. This leads to richer conversations and stronger professional connections.

Smart Resource: Allocation Organizers see which topics generate the most engagement and can adjust upcoming sessions or future events accordingly. This data-driven approach improves event quality over time.

Key Components of Successful Integration

Adding real-time content summarization to your event requires attention to three main areas: setup, access, and quality control. Getting these right makes the difference between a useful tool and an unused feature.

Technical Setup

Start with reliable internet connectivity – it’s the foundation of real-time services. Your venue needs enough bandwidth to handle simultaneous users. Test the system before the event, particularly in areas where keynote speakers will present.

Snapsight makes this process straightforward with QR codes displayed at session entrances. Attendees scan once and receive summaries throughout the presentation, without needing to download special apps or create complex accounts.

Staff Preparation

Brief your team on how the system works. They should know how to help attendees access summaries and troubleshoot basic issues. This prevents small technical problems from becoming major disruptions.

Quality Standards

Set up monitoring systems to ensure accuracy. Check that the platform correctly captures key points, speaker quotes, and discussion themes. Good platforms will let you make quick adjustments if needed.

Measuring Success and ROI

Real-time content summarization should deliver clear, measurable benefits. Here’s how to track its impact across key areas.

Engagement Tracking

Success measurement starts with tracking engagement through active user counts during sessions and time spent reviewing summaries. Pay attention to how often attendees save or share insights, as this indicates the content’s value.

Content Quality Indicators

Strong platforms maintain 95%+ accuracy while capturing main discussion points and supporting details. Regular quality checks during events help maintain these standards and ensure consistent delivery of valuable insights.

Participant Feedback

Gather specific feedback about attendees’ experience using the summaries, how it affected their ability to focus during sessions, and ways they’ve applied the information after the event. This direct feedback helps refine your implementation strategy.

Cost Analysis

When analyzing costs, consider the broader impact on your event’s value. Factor in time saved by attendees, reduced need for post-event transcription, attendance rates at future events, and increased content sharing. These elements together paint a clear picture of your return on investment.

Implementation Strategies

Setting up real-time content summarization requires planning across three distinct event phases.

Before the Event

Your platform choice shapes everything that follows. Select a system that matches your event’s scale and needs. Test the platform with sample content similar to your planned sessions. Train your staff on basic troubleshooting and how to help attendees access summaries.

During the Event

Monitor the system’s performance from the first session. Watch for any patterns in attendee questions or technical issues. Keep your support team ready to step in if needed. Check summary quality regularly to maintain high standards.

After the Event

Process the gathered data quickly. Share relevant insights with speakers and stakeholders. Use the collected information to improve future events. Many organizers find that session summaries help plan better content for upcoming conferences.

Advanced Applications

Real-time content summarization offers more than just session notes. JPL Media’s consulting services show how this technology creates lasting value through detailed analysis. The platform tracks themes across multiple sessions, spotting trends that might go unnoticed.

These insights help shape future event planning. You’ll see which topics generate the most engagement, which speakers connect best with audiences, and what questions come up repeatedly. This data helps you make informed decisions about future speakers, topics, and formats.

Next Steps for Event Success

Real-time content summarization changes how attendees experience and use event content. It transforms passive listening into active learning, with benefits lasting well beyond the event itself.

Ready to improve your event’s value?

Snapsight turns presentations and discussions into actionable insights that attendees can use right away.

Book a Demo

Why video curation is so important

Julian Lefebvre — Fri, 29 Dec 2023 01:51:20 +0000

Consumers – no matter if they’re wanting to watch content for personal or professional reasons – crave convenience.

They want content to be easily discoverable. High-quality user interfaces (UI) allow consumers to seamlessly browse through extensive content libraries. These have been instrumental in allowing FAST (free ad-supported streaming TV) services such as Samsung TV Plus to thrive – and this trend also rings true for SVOD (subscription video on demand) services’ paid-for tiers. Staying faithful to this across their new ad-supported tiers is the catalyst for providing a best-in-class ad experience.

The ‘binge watching’ culture which has developed over the years reinforces consumers’ desire for lean-back viewing experience. The abundance of content is a stepping stone to choice paralysis – almost 50 percent of viewers acknowledge they give up trying to find something to watch after spending too long browsing. FAST channels have leveraged a linear programming format to ensure viewers enjoy a simple, straightforward viewing experience.

Identifying audience’s viewing preferences is key to SVOD platforms delivering content to consumers where – and when – they want.

Two years ago, AVOD and FAST were seen as noise distracting from the broadcasters in their own battle with SVODs for audiences. Now, FAST is one of the industry’s hottest topics. And this is no fleeting trend.

By embracing the principles of FAST – engaging, premium, and free content that is easy to discover; delivered to audiences when and where they want; funded by targeted and relevant advertising – these streamers can put themselves in the fast lane for future streaming success.

Being pragmatic in an ever-changing landscape

During the last decade, the pendulum has swung from a majority linear viewing behaviour amongst audiences to one that now increasingly uses streaming. And within streaming, SVOD was always the keen favourite; watching as much as you want, whenever you want, without ads, for less than a tenner a month (in most cases).

Fast forward to now, and that tenner a month is more like twenty, thirty or forty a month, because it’s not enough to just have one subscription. Consumers want access to Netflix, Disney+, Amazon Prime, Stan and more to get access to all the content they want (or, more likely, to keep up with all the latest shows that have been recommended to them). It can be overwhelming. Pair this with tougher economic times and you’ve got a growing cohort of consumers rethinking their spending habits – but not their viewing habits.

In the first half of 2022, we saw that audience viewing times across SVOD platforms on our TVs fell 5 percentage points (pp), whilst AVOD experienced a 5pp positive swing.

FAST services also enjoyed a faster rise to prominence than expected in the second half of 2022, with European viewing hours across FAST increased by 51% between July and September 2022.

Understanding your new and changing audience behaviours and diversifying how content is delivered could enable your organisation to unlock greater subscription numbers. And this is where incorporating those principles of FAST services can pay dividends.

The best things in life are free

Netflix and Disney may have invested heavily in their content catalogues. But premium content alone doesn’t guarantee success.

Consumers might not pay a monthly fee for FAST services – but this doesn’t mean it doesn’t require funding. These environments rely on targeted, relevant advertising. Samsung Ads’ ‘Understanding Advertising Engagement’ identified FAST and AVOD ads as consumers’ favourites. Enhanced relevance, shorter duration and reduced frequency are all factors ensuring they didn’t disrupt the viewing experience.

Netflix and Disney have impressive track records of successfully tapping into – and moulding – cultural shifts over the past decade. And this should give the industry confidence that these streaming giants can deliver premium ad-supported models which meet the demands of today’s TV viewer.

Tapping into what makes FAST a compelling proposition to your audiences and advertisers can empower your organisation to continue widening the audience pool you attract to your platform – and thereby advertisers.

Consumers’ appetite for lean-back, convenient experiences does not appear to be waning.

If you want help curating your videos, we’ve got a variety of solutions that will help your audience find content relevant to their interests and also recommend new content to them. We can help build channels of content that will autoplay one video after another so your audiences can binge on anything they want.

For a free, no obligation demo – contact us

Beyond Teams: The critical role on-demand video plays in productivity and stakeholder engagement

Julian Lefebvre — Fri, 27 Oct 2023 03:59:52 +0000

As leaders and executives try to navigate what government and business looks like in a post COVID-19 reality, they can learn a lot from their peers in China who have settled into the new normal and found success.

Xi’an Jiaotong-Liverpool University was an early adopter of Mediasite for online learning in 2020 as the coronavirus quickly spread in China. The long-time Mediasite user converted to a 100 percent online campus in just days, giving all faculty access to Mediasite’s personal capture software to record on-demand lectures for 14,000 students to watch. During the first two days of the semester, they created more than 2,000 videos that students viewed nearly 100,000 times in the Moodle learning management system. Those are incredible usage numbers! Plus, the instructors already had all their academic video content from previous years to share with students.

The university is seeing such success because it understands an important piece of their virtual learning puzzle that other institutions may be overlooking:

There’s incredible value in mixing on-demand video learning with real time collaboration via web conferencing. Striking that balance is key.

How most successful people are doing it

Think of it this way: If conferencing systems like Microsoft Teams & Zoom are your virtual, real-time meeting spaces, on-demand streaming video is your reference library. The flipped meeting concept, blending on-demand content with real-time discussion, has never been more relevant than it is today. Here’s what our successful customers do:

At the beginning of the week, people read info about what they’re working on.
During the middle of the week, they watch pre-recorded Mediasite videos via their learning management system or video portals.
At the end of the week, people meet and have discussions via Teams about the videos and the info they’ve been working on

“I don’t use the Zoom meeting to deliver content, I use it to discuss content,” said Roberto Dona, a professor in XJTLU’s business school in a recent Campus Technology article “Remote Learning on the Fly: Notes from China.” “The students are obliged to study to prepare themselves and we have the entire virtual class period to discuss. By combining live and on demand classes, I am not just replacing the physical class, I can enhance the course.”

As organisations have been adopting online learning strategies, it’s important to recognize which tools are effective for different aspects of online communications and audience engagement. People don’t want to sit in a Teams or Zoom meeting and listen to other people talk at them for an hour. That’s not engaging and it doesn’t allow for self-paced learning of important material. Sitting in a meeting room is one thing but sitting through a distracting web conference to just be talked at is not ideal.

People see meetings like textbooks or assigned reading. You wouldn’t expect people to show up for a face to face meeting and have the presenter or team leader read from a textbook while the audience passively listens. So why try to do it in a live meeting? People prefer content to be served up to them on-demand so they can self-pace and time-shift their learning, which is one of the key benefits of on-demand streaming video.

‘Zoomed Out’

In the April 2 Chronicle of Higher Education article, ‘Zoomed Out’: Why ‘Live’ Teaching Isn’t Always the Best, Tanya Joosten, a senior scientist and director of digital learning research and development at the University of Wisconsin at Milwaukee (the university is a Mediasite user), says that professors are flocking to real-time videoconferencing because it feels initially like the best alternative for teaching face to face. However, that is not the best way to teach online.

“Videoconferencing tools end up encouraging ‘Teacher-centered learning,” Joosten said in the article.

The reporter writes that while these platforms are meant to “facilitate multiway interaction,” they quickly turn into “one-way communication after a certain number of people join in.”

Ready for tomorrow’s online teaching, research and meetings?

Teaching
– Lectures: Mediasite
– Office hours: Zoom
– Course General communication: Twitter private accounts of my courses.
– Moodle

Research
– Group meeting: Zoom
– Writing: prepare papers, prelims, grants and sponsor reports

— Nelson Vinueza (@nrvinueza) March 22, 2020

“You and me and four of our colleagues can jump into a Zoom room – OK,” Joosten said in the article. “Thirty of us jump into a Zoom room – how interactive is that? … When you put students in small groups, there’s peer learning. They can utilize each other as tech support. It’s just a much better way to go than trying to have these large-group, synchronous, live sessions to replicate the face-to-face.” [Read the full article here.]

The 3 Pillars to Successful Virtual Learning

Like anything, the right tool for the job is critical. Fully virtualized campuses need to establish three pillars of technology to be successful.

Web conferencing: Zoom was the immediate go-to tech for most campuses. Yes, it’s great for office hours, real-time dialogue with students, for students working together on projects. But that’s just one piece of it.
Streaming video: This lets students learn at their own pace. It’s perfect for lectures, micro-learning or delivering content ahead of an office hours or group dialog session on Zoom. Students are pushing back because they don’t see use of Zoom/Teams as effective for lectures. They want on-demand video recordings to watch on their own time.
The LMS: A learning management system is the obvious structure to all of this, whether in person or virtual.

How to find that balance

Zoom is not the end-all, be-all of technologies for going virtual, though it certainly plays a major role as the new “virtual classroom.” Mediasite is playing an equally major role of “library/textbook/advanced reading before that virtual class.”

Don’t just focus on being synchronous (live). Flipping instruction during this crisis and not simply replicating the classroom model online is critical to the success of this new normal now and as schools prepare for the likely possibility of a virtual fall semester.

Post crisis once classes resume on campus, a blended approach to virtual learning is the likely path. There won’t be a world where campuses stay 100 percent virtual, so a mix of physical and virtual classrooms together with online learning is the more persistent long-term solution.

Dona, the XJTLU business school instructor, agrees.

“Instead of my taking 20 to 30 minutes to explain a theory in a class of 50 where some students already know it, technology can allow those who don’t understand the concept to drill into that information. I then have more time to spend doing individual coaching,” he said. “Now that we have had this experience with online teaching, I don’t think we will every go back entirely to the way we taught before.”

Read the full Campus Technology article about XJTLU here.

What is a Live Blog?

Julian Lefebvre — Tue, 07 Mar 2023 23:46:27 +0000

A live blog is a communication platform to cover rapidly developing news stories and events. While this concept has been around for years, journalists and others are still finding new ways to use live blogging to bring important information to the public.

How A Live Blog Works

A live blog gives the reader a stream of updates about a rapidly developing news story. For example, journalists have used live updating for years to cover elections where vote counts and other factors constantly change.

A successful live blog requires an app like Arena Live Blog installed on your website. Second, you need one or more people to create engaging content updates for your live blog. Third, a live blog is successful when it is about an event that many people find interesting.

Live Blog For News

Thanks to innovative journalists, the live blog concept (also known as live blogging) first became well-known. The live blog approach to news coverage is best suited to news stories with rapidly changing developments and intense public interest. Live blogs are commonly used to cover elections and significant sporting events.

A few examples will illustrate how journalists use live blogs to provide up-to-date coverage and analysis of current affairs.

Successful News Live Blogs

These live blog examples show how news organizations have used live blogs to engage their audiences.

The 2021 Climate Summit

The last climate summit was held in Glasgow in the fall of 2021. Given the impact of climate change on the world, many world leaders attended the United Nations event. CNBC had a live blog dedicated to the event as it unfolded.

CNBC published posts at ad posts at 12:30 pm, 12 pm, 9 am, 8:44 am, 8:31 am, 7:28 am, 6:28 am, and other times in a single day’s coverage. Each of these posts was relatively short, typically featuring an attention-grabbing quote. These updates would be too short to work as a standalone article. By posting multiple updates throughout the date, CNBC gave its audience a reason to keep returning to their website.

CNN also had a live blog dedicated to covering the climate summit. CNN’s approach to covering the event featured even more updates. In a single live blog post, CNN published over fifty short updates. Like CNBC, the CNN live blog coverage featured quotes from politicians. However, CNN also included photos for most of their posts.

Image Credit: CNN

The 2022 Invasion of Ukraine

Earlier this year, Russian troops invaded Ukraine. As the war unfolded, journalists have used live blogs to tell the story from various perspectives.

Image Credit: Washington Post

The Washington Post live blog on the war features a multi-media approach with text posts, videos, and images from the front. Users also can listen to the live blog updates in audio format. Offering live blog content in audio format is a creative way to increase the reach of your live blog. The Washington Post live blog includes updates from the war zone and broader developments such as the impact of the war on trade.

The ABC News live blog concerning the war provides coverage of the war in a single day. The news outlet reported on the changing diplomatic situation as more countries considered NATO membership. The live blog also features photos of the war, political leaders, and other aspects of the developing situation.

Image Credit: ABC News

As the war continues to develop, news outlets are likely to continue using live blogging. As the war impacts more and more people worldwide, interest in live updates is likely to increase.

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The Liveblogging Benefits For News

Running a live blog on a breaking news story is one of the best ways to stand out. A live blog is a powerful way to present your coverage when a critical news story comes up.

By running a live blog covering a significant event, news outlets give their audiences a reason to keep coming back for regular updates. As we’ve seen in some of the examples above, you can publish several updates per hour in some cases. Each live blog post adds new insight to your audience and the opportunity to generate revenue.

Live Blog For Companies

While journalists and media outlets most commonly use live blogging, companies can also use it. For a corporate live blog to gather attention, think about your event from the perspective of your favorite journalists at NBC News, Fox News, or other publications. It’s essential to report the facts of the event and help viewers understand why the issue matters.

The easiest way for a company to get started with a live blog is to focus on conferences and trade shows. Specifically, start with conferences that already draw significant crowds like the annual events run by Apple, Facebook, and Google.

There are two main ways to use a live blog with a significant corporate event. If your company is the host of the event, you can run an official live blog to share highlights from the event. This is a powerful way to extend the value of the event beyond those attending. Alternatively, bloggers and specialized media outlets can use live blogs to cover the event directly.

Image Credit: The Verge‍

To see how a live blog can work for company news, look at The Verge. The publication’s live blog had a live blog focused on the event’s keynote address. Unlike the live blog examples covered above, The Verge’s updates are closer to tweets than traditional posts. Many of the updates are just a few sentences long. The Verge live blog also included some image-only posts.

For a different perspective, look at TechRadar’s coverage of the Mobile World Congress 2022. TechRadar took a team approach to develop its coverage with staff on the ground at the event in Barcelona and others providing support from further afield. The TechRadar live blog also emphasizes short updates such as bullet-point lists of new products.

Image Credit: TechRadar‍

TechRadar’s live blog also shows how to respond to the uneven nature of events. The live blog points out that most companies participating in the event make product announcements early. That begs the question – how do you sustain the live blog if the most prominent news has already happened? The TechRadar solution is to add other types of coverage like analysis and feature-length articles to its live blog.

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How To Get Live Blog Coverage For Your Company

Getting early coverage for a new product through a live blog is beneficial. There are a few ways you can increase your odds of earning coverage. Put yourself in the journalist’s shoes for a moment. Reporters and bloggers often want to be the first to cover a story. So, consider offering exclusive coverage for some time to get your company featured on a live blog. In addition, it is essential to prepare high-quality photos and images that can be freely used. You don’t want your big announcement to be undermined by out-of-focus or unclear photos taken at an event.

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10 Tips To Launch Your First Live Blog

Launching your first live blog is exciting! Use these tips to plan and make the most of your live blog opportunity.

1. Identify live blog opportunities

Setting up your foundation for live blog success starts with selecting the right opportunity. Think about what your audience is excited about. Are they passionate about politics? If so, reading in-depth coverage of an election, including commentary on debates, might be a good fit. Ideally, your live blog should ride a wave of interest if it already attracts significant interest.

2. Install and test your live blog app

Set up your live blog software once you have a clear live blog opportunity in mind. Arena live blog is designed to be installed and set up quickly. Arena’s Live Blog solution is designed to be installed fast, so you can be up and running in less than an hour.

Once you choose your live blog technology, install and test it a day or two before the event. Testing the platform in advance is brilliant because you want to minimize embarrassing mistakes in front of your audience.

3. Prepare posts and coverage in advance

Even the most exciting breaking news event will have slow periods. Take inspiration from TechRadar’s live blog. They prepared analysis and feature articles in advance of covering a technology event. Aim to prepare at least two or three posts in advance of the event so that you can prepare accordingly.

Tip: Some breaking news stories and events develop so quickly that it is challenging to prepare content in advance. In that case, you can still prepare but in a different way. For example, contact a few people to ask if they would be willing to be interviewed for your live blog.

4. Start your live blog early

Attracting an audience to a new live blog can take some time. With scheduled events like elections and conferences, starting your coverage early gives you the advantage of building an audience faster.

5. Use a variety of media in your posts

While most live blogs are built on a foundation of written posts, that is no longer your only option. At a minimum, include original photos and images in your posts. Short videos can also work well if you can produce videos quickly.

6. Emphasize short updates

By convention, live blog posts are relatively short. Most live blogs are a few short paragraphs in length. If you have longer updates to share, consider posting an entire article elsewhere and then creating a short post to link to that post in your live blog.

7. Recognize the need for corrections

A live blog assumes rapid coverage of a developing event by its nature. If your coverage has an error, resist the temptation to delete the older update.

Deleting an older incorrect update may be interpreted as covering up the news. Instead, include a link to another post where you provide the correction. Responding quickly to errors is the better way to engage your audience.

8. Engage your audience with live chat

Most traditional live blogs are one-way conversations with the minimal ability for the audience to participate. It doesn’t have to be that way! Add a live chat app to your website to bring your audience even deeper into the conversation.

Find out more about Arena Live Chat and how easily it can be installed on any website in minutes. Arena also supports popular publishing platforms like WordPress.

9. Share your live blog on social media

Want to get more people on your live blog? Use a live blog app that offers one-click social media sharing. Sharing a few posts to your social media accounts is an excellent way to bring more people back to your website.

10. Get ready for your next live blog

After your live chat session ends, it’s time to take stock of the event. Meet with your team and review your performance. Start with the positive – what topics resonated most with your audience? Keep those topics and angles in mind when planning your next live blog.

Next, look for opportunities to improve. For example, your staff might have found it very stressful to publish a large number of updates throughout the day. It’s possible to ease this stress in a few ways. You can prepare more content in advance of the event. Or you can add additional staff to the live blog or reduce the number of posts.

The Simple Way To Get Started In Live Blogging

Your next step is simple and easy. You can install Arena’s liveblogging software in minutes. After you have the software installed, set aside time to brainstorm ideas.

The first step in launching your Live Blog is to sign up for Arena Live Blog. It can be installed on nearly any website in sixty seconds by uploading a short piece of code.